Does Your Lead Page Totally Suck?

By Hartley B Singer

Imagine this…

You create an awesome lead magnet. You’ve done your market research, so you know your prospects are going to fall all over themselves to get their hands on this product by joining your list.

You’ve uploaded a killer set of autoresponder emails so build relationships with these subscribers and close the sale. You’re just about counting your money already, because you know this email series is going to turn leads into buyers.

So then you unleash your lead page on the world. You’re driving traffic like crazy. Your traffic logs are blowing up like a sumo wrestler at an “all you can eat” buffet. But despite rocking the traffic logs, not much else is happening.

Tell you what, when you get a huge influx of traffic but just a trickle of traffic, then something is seriously wrong. If the traffic is targeted and the lead magnet is pretty darn awesome, then you gotta figure your lead page isn’t up to par. 

So let’s go over the top two problems with lead pages and how to fix them…

Problem 1: Bad Page Design

Copywriters will tell you that you could write your ad copy on a piece of toilet paper, and if the message was good enough then people would read every single word.

That sentiment makes copywriters feel all warm and cozy, but it won’t boost your conversion rate. You might just have people bouncing off your lead page within a second or two. So much for building a big list, eh?

Truth is, your page design DOES matter. That’s because your page’s design is what creates the first impression. It only takes a second to make this first impression, and if it’s not favorable then people will click off the page.

Let me give you an analogy…

When your house is clean, your visitors don’t specifically notice just how clean it is. But if you had trash piled to the ceilings in every room, you can bet every single visitor who walked through your door would notice.

Same goes for your web design. When you have a clean, polished design, most people don’t specifically notice the design. But toss a bad design in front of them, and every single person who comes to your site will notice (and maybe even gasp in horror as if you had trash piled to the virtual ceilings). Point is, you absolutely need to present a clean, polished website.

So maybe you’re not a web designer, and maybe you’re not ready to drop the $1000+ some fancy-pants, latte-drinking designer wants. No problem. Because you don’t need to have any design skills when you have this tool:

This app creates modern, cutting-edge lead pages for you with just a couple clicks of the mouse. You never again have to worry about losing visitors to bad design, because Landing Page Monkey can even create the latest in lead page design, such as inserting a background video with just a couple mouse clicks.

Point is, if you don’t know a lick about web design, then stop trying to do it yourself. If your page screams “amateur hour,” then you bet your visitors will think your products and services are old and outdated as well. So be sure to make a great first impression by showcasing your goods using stunning lead-page design.

Next up…

Problem 2: Ineffective Copy

While design is important in making that great first impression, it’s your actual sales copy that’s going to turn these visitors into subscribers.

Now here’s the problem…

A lot of list-builders don’t know a thing about writing good copy. And even those marketers who do know how to write sales copy don’t necessarily write good copy. That’s because they know their lead magnet rocks, but they have a hard time explaining to visitors why it rocks.

So let me share with you a few tips for writing awesome sales copy that grabs your visitors’ attention and gets them filling out your opt-in form…

Tip 1: Know Your Audience

Before you write even one word of copy, you need to learn as much as you can about your audience. Best way to do this is to become a part of your target market for a couple days. Do the things they do. Hang out in the Facebook groups and forums where they congregate, and eavesdrop like crazy.

For example, if you’re targeting golfers, then go golfing this weekend and spend several hours reading golf forums, groups, blog discussions and even product reviews.

Point is, the more you know about your target audience, the easier it will be for you to write copy that really connects with them and appeals to them.

Next up…

Tip 2: Focus on Benefits

When your visitors land on your lead page, they want to know what’s in it for them. Your headline, your bullets and nearly every word of your copy needs to deliver the answer. That’s why your copy should focus on the benefits – i.e., what will users get if they join your list?

Tip 3: Arouse Curiosity

Showcasing your lead magnet’s biggest benefits will help whip up desire for your product and move people toward the opt-in form. You can give them an extra push by arousing their curiosity about a product benefit. That is, you tell prospects they’ll get a benefit, but you leave it a mystery as to how it all works.

For example, maybe you have a weight loss report, and you say something like this: “Discover the ancient herb that melts fat like crazy – it’s probably already in your cupboard!”

See how that works?  First you promise a benefit (melting fat like crazy), and then you pique your prospect’s curiosity about which herb might deliver this exciting benefit. They only way they can find out is by joining your list, so they’ll do just that in order to satisfy their curiosity.

So good design+ strong benefits + curiosity = one awesome lead page that converts like crazy for you.

So Now Your Lead Page Rocks: What’s Next?

If you follow the simple tips above, you’re sure to boost your conversion rate. Polished, clean design welcomes people to read your lead page, and good copy keeps them hook so they’ll drop their email address in your opt-in form.

Of course getting people to join your list is just one small part of building a big, profitable list. Once they’ve subscribed, you need to find a way to hold their attention, open all your emails, and click on your links.

How do you do this?

It’s not something I can tell you how to do in one simple article. But the good news is that someone else has already put together loads of information for you to use to build your own profitable mailing list. And you can get your hands on it right now by clicking here: 

eMarketers Club

What you’ve heard is true: the money really IS in the list. A good mailing list is one of the most profitable business assets you’ll ever own. So find out how to start creating this kind of list for yourself by clicking the link above – and just wait until you see your subscription numbers grow like crazy!